HOW WE STARTED

Ngee Soon Jewellery

Established in 1990, Ngee Soon Jewellery Pte Ltd was located at Yishun Central and was one of the first goldsmiths to be located in the sub-urban area of Singapore. As a result of the redevelopment plans of Yishun Central by the government, Ngee Soon Jewellery moved its headquarters to Yishun Ring Road (Khatib) in 2011.

Known for its wide range and variety of gold jewellery, Ngee Soon has managed to served generations of family who have been regulars over the past decades. From a humble store in Yishun Central, Ngee Soon Jewellery now operates four retail outlets. Its branches are located in Junction 9, Northpoint City and Canberra Plaza. Its Admiralty branch is currently undergoing renovation and is expected to be ready in 2022.

 

To elevate the Company further, Ngee Soon Jewellery has been building up its digital business model to integrate the entire retail experience from the first digital brand touchpoint to the physical retail experience.